Maharashtra Times (MaTa) has been trying to stir up emotions for Indians, Maharashtrians, Mumbaikars to protest against the British newspaper Guardian, for publishing the hilarious or offensive (depends on how you look at it) piece in its travel supplement regarding Ganesh festival in Mumbai.
Both the newspapers have gone beyond their journalistic responsibilities. Guardian has published a paragraph that cannot be backed up with any sort of data whatsoever and has refused to acknowledge that that is the case. And MaTa is providing unnecessary publicity to the article, which (according to me) is nothing but a filler in one of Guardian’s weekly supplements and would have been read by a few people and remembered by fewer than that (but I agree there might have been a deluge of Mardi Gras enthusiasts flocking to Mumbai in September and later getting together with Maharastra Times in bashing up Guardian for misleading them… hah).
A quick search for other contributions from the writer of this controversial paragraph, Chris Madigan, as a journalist brings up nothing but some travel articles on winter holiday activities. I am not even sure if that guy has ever visited Mumbai (I would expect a travel journalist to actually visit the place he writes about, but maybe Guardian or any newspaper these days are pretty relaxed about that - and I would also expect the journalist to actually interact with the locals and understand what he needs to write). But I as I wrote earlier, I think it was just a filler and neither the reader nor the editors care much about the contents in the filler. I stopped reading the British Sunday newspapers, when I noticed that some articles are recycled so very often (and they even cycle it through various supplements).
If MaTa is so genuinely concerned about the issue, I cannot understand why it has not got it’s sister (or rather big brother) publication ‘Times of India’ involved in this. After all, they (the Times Group) do claim that TOI is the world’s largest selling English broadsheet newspaper - it could be an effective weapon (possibly they have not been able to influence TOI but they do want an apology from Guardian - who sadly do not even understand cultures outside their country - or maybe the western world. Sadly the same can be said about MaTa not able to understand the cultures outside Maharastra - for that matter, some could even say the MaTa does not understand the cultures outside Mumbai). Apart from MaTa, nobody has carried this news and cause (that is really strange in today’s world of Star News and Aaj tak). So if they are really serious about this, MaTa needs to rethink about what would have been and should be the best way to address the issue.
There has lot to be said about the quality of media (especially the news media) and it is not very positive. But more of that later.